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Archive for April, 2015

The transition from Primary Care Trusts to Clinical Commissioning Groups (CCGs) in 2013 presented many challenges, not least of all creating a new identity. How did these new organisations wish to be perceived by patients and the public? How would they communicate their objectives and values in a clear, concise and accessible manner? Two years on, raising awareness of CCGs and the role they play in the local health economy still presents its own unique set of challenges. As a Commissioning Support Unit (CSU), we have had to adapt to meet these challenges. Part of this has involved creating a robust brand development process, one […]