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Welcome to Our Blog

The growth in popularity of tablets, smart devices and social media platforms mean that the sharing of information online is now integrated into virtually every aspect of daily life. When used as part of a wider digital strategy, these platforms have the potential to spread key messages faster and more efficiently than ever before, whilst promoting and supporting key organisational objectives. The Department of Health also recognise this potential, as referenced in their revised Digital Strategy: ‘Sharing experiences through social channels equips people with information to help them to get the right support or care. Remote diagnosis and surgery are […]

Health Help Now has been shortlisted in the Best use of social media to deliver a health campaign category​ at the EHI Awards 2015​ – the UK’s only dedicated healthcare IT award scheme. Our social media campaign supports the promotion of Health Help Now, a ground breaking app and website that aims to help people find the right local health services to meet their needs, especially when they are not sure what to do or who to contact. It is aimed particularly at parents of young children, people aged 18 to 34, and working age adults with a minor injury, groups who tend […]

The transition from Primary Care Trusts to Clinical Commissioning Groups (CCGs) in 2013 presented many challenges, not least of all creating a new identity. How did these new organisations wish to be perceived by patients and the public? How would they communicate their objectives and values in a clear, concise and accessible manner? Two years on, raising awareness of CCGs and the role they play in the local health economy still presents its own unique set of challenges. As a Commissioning Support Unit (CSU), we have had to adapt to meet these challenges. Part of this has involved creating a robust brand development process, one […]